"TV-Turnoff Week Training"

It's funny to me that Syracuse University has to offer training on TV-Turnoff week. I mean, isn't it just a matter of finding the 'off' button? Yeah, yeah, yeah, so the training has more to do with alternatives to television than the actual turning off part, but still, is it so difficult to come up with things to do that do not require a television? I mean, I'd be hard-pressed to come up with some that would make me give up television, but I'm sure normal people live perfectly content lives with their television turned off.