According to this bit of news (via MediaBistro), Us Weekly will start sending breaking celebrity news headlines to its subscribers via cell phone text messaging for free. Then, there is a fee for reading the complete story. As a subscriber to Us Weekly, this intrigues me. Would I want to be at the grocery store and get a text message telling me that Britney's pregnant? Umm, probably not. Probably wouldn't care. But it is free so maybe I'll try it out. Although my cell phone provider isn't listed.
Another interesting thing: the average Us Weekly subscriber is described as "highly educated, relatively affluent women with the average age of 32, who tend to live in metropolitan areas." Umm, me to a tee, except the part about being relatively affluent.
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