Wednesday, June 29, 2011

"All-You-Can-Watch MoviePass Brings Netflix Model to Theaters"

This article talks about MoviePass, a new service that is currently being tested in San Francisco, with plans to expand nationally by the fall. It's a service like NetFlix, where you pay one flat rate fee and can get an unlimited amount of movies each month. In this case, though, instead of DVDs shipped to your home it's movies at the theater that you get for $50.

It's an interesting concept but I don't know many people who go to that many movies each month to make it worthwhile. Of course, the benefit for most companies like this is that people buy something and don't use it enough to make it worth their while but keep the subscription anyway. It's not a bad idea and I'm honestly surprised it's taken so long for something like this to be developed.

The article mentions a cheaper service that is under consideration that costs $30/month for access to four movies and I have to say that might be something I would consider, especially if you can start and stop the service as easily as you can with Netflix. There are definitely months (like in the summer or around the Academy Awards) when there are four movies I would want to see. But not all months. Plus, movies cost over $10 here so really as long as you went at least three times you would be saving some money.

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